For Immediate Release

Brian Allen Named President of Clinician’s Choice® Dental Products Inc.

London, ON (July 28, 2022)

Clinician’s Choice today announced the appointment of Brian S. Allen as President. In his new role, Mr. Allen will leverage his 30 years of experience in the dental manufacturing and distribution industry to further expand the company’s reach through strategic partnerships, enhanced innovation, and manufacturing capabilities. Mr. Allen will have direct responsibility across sales, marketing, finance, R&D, and business operations.

“Brian’s outstanding track record of success combined with his vast professional relationships has impacted the growth of our business. Having the pleasure to work alongside him and see firsthand his commitment to excellence and an ability to develop, coach, and support our team and our distribution partners has truly enabled us to navigate the many challenges and opportunities over the past 24 months,” said Peter Jordan, CEO of Clinician’s Choice.

Mr. Allen joined Clinician’s Choice as Chief Commercial Officer in January 2020. Since then, he has played a strategic role in driving the development and execution of overall strategy in product development, sales team expansion, marketing, and continuing education, while guiding product and category growth opportunities into new markets.

“I am honored to continue to partner with Peter Jordan and the team in the role of President,” said Mr. Allen. “For Clinician’s Choice and dental professionals, there are so many significant opportunities ahead, and I look forward to leading this dynamic team and growing organization as we continue to focus on developing innovative solutions, providing leading education, and always striving to help our clients deliver clinical excellence with the best possible patient outcomes.”


For almost 3 decades, Clinician’s Choice Dental Products Inc. has been providing dentists throughout North America and 28 countries with clinically proven products and techniques designed to solve the everyday clinical challenges of their esthetic restorative procedures. Their knowledgeable team is committed to providing innovative product solutions and leading continuing education which forms the core of the company’s values which will consistently help their clients achieve clinical excellence for their patients.

For Further Information, Contact:

Melanie Nowell-Coombs
Product & Marketing Manager